SYNOPSIS
This book
presents for the first time, Richard Avedon’s unpublished photographs of the
John F. Kennedys, taken prior to Kennedy’s 1961 inauguration.
Printed in
four-color black and white on heavy matte art stock, this book presents for
the first time, over 100 gorgeous pictures of the John F. Kennedys shot by
Richard Avedon on the eve of John F. Kennedy’s inauguration. Of these
images, more than 75 have never been published in any form.
In the early 1960s, Richard Avedon was commissioned by Harper’s Bazaar to
create a series of ten photo essays. His first essay, “Avedon: Observations
on the 34th First Family” (The typo belongs to Harper’s Bazaar, as Kennedy
was the 35th president) appeared in the February 1961 issue. The column
included six direct, calm, poised, self-assured, black-and-white portraits
of John F. Kennedy and his family-all taken on the eve of the inauguration.
That same day, Avedon shot color portraits of all four Kennedys sitting in
the sun by the sea in Palm Beach. One of these images became the cover of
the February 28 issue of LOOK magazine, and 11 more color and
black-and-white photographs by Avedon appeared inside. Just before the
magazine hit the newsstands and was delivered to over six and half million
people, a set of 21 photographs, comprised mostly of the LOOK photographs,
were released by the White House and appeared in newspapers across the
country on February 13 and 14, 1961.
In addition to the Harper’s Bazaar, LOOK, and public relations photographs
issued by the White House, this book features a selection of more than 75
outstanding images from the Harper’s Bazaar photo session that have never
been seen before. Avedon donated more than 200 images of the session to the
Smithsonian, and out of respect for the photographer, the Smithsonian waited
until after his death to publish the best of this material. Photography
curator Shannon Perich, who is on staff at the National American Museum of
History, has culled an incredible array of images from that donation for
this book, which tells the story of the photographs shot on January 3,1961,
the story of a legendary first family-and critically examines the work of a
legendary photographer.