May 2007

The Big Book of Letterheads

Author: Carter, David E.

Format: Hardcover

ISBN: 006125570X

ISBN13: 9780061255700

Trim: 8 1/2 x 11

Pages: 384

Illustrations: full-color illustrations throughout

Release Date: 5/2/2007

Price: $49.95 / $62.95 Can.
Territory: W

SYNOPSIS

Although email has overtaken written communication in business, letterhead design is just as vital as ever. Since business letters are mailed less frequently, each one sent has the opportunity to have a greater impact on the reader that it would have in the pre-internet era. Today’s designers are challenged to create a letterhead (and letterhead set) that will accomplish the following: make a positive first impression for the business; be an appropriate design for the firm’s personality and corporate culture; and leave a lasting impression in the mind of the recipient. In addition, the “letterhead set” will usually contain an envelope—one which ideally says “open me first.” From logos to business cards to flat sheets and envelopes, the creative techniques and full-color images portrayed in this broad range of work explores how these elements combine to create a company brand. Written by a noted authority on the subjects of graphic design, logo design, and corporate branding, THE BIG BOOK OF LETTERHEADS includes nearly 400 letterhead sets, all selected for their ability to inspire the reader and provide countless brainstorming ideas.

AUTHOR PROFILE

David E. Carter is a noted authority on the subjects of graphic design, logo design, and corporate branding. He has produced more than 100 bestselling books in these fields. He lives in Sanibel, Florida.