April 2009
Branding USA 3
 Additional Materials |
Author: Pedersen, B. Martin Format: Hardcover ISBN10: 1932026363 ISBN13: 9781932026368 Trim: 8 1/2 x 11 3/4 Pages: 368 Illustrations: full-color photos throughout Release Date: 3/4/2009 Price: $60.00 Territory: WxUSC |
SYNOPSIS
Branding isn’t about getting prospects to choose you over the competition. It’s about getting them to see your product as the one and only solution to their problem. An effective brand identity is trustworthy, superior, and memorable, immediately identifiable whether presented in a business card or on an elaborate website. In this book, the follow-up to the breakthrough Branding USA and highly successful Branding USA No. 2, forty cutting-edge design firms spotlight their best work in branding, advertising and promotion, with more than 500 full-color images and informative commentary. Branding USA No. 3 showcases the remarkable work of the most creative minds in the branding business.
AUTHOR PROFILE
B. Martin Pedersen is one of America’s most respected graphic designers and has received more than 300 awards in his career. He has been elected into the Art Directors Club Hall of Fame and has also been honored with the American Institute of Graphic Arts Gold Medal.