Graphis Corporate Identity 5

SYNOPSIS

Graphis Corporate Identity 5 presents interviews, company profiles and visual histories of some of the biggest names in design and retail today, including: visual branding histories of both Coca-Cola and Vespa; a Q&A with Turner Duckworth, the most recent firm to redesign for Coke and the creative force behind this year’s hit wine, Root: 1 Cabernet; interviews with Landor Associates on their work to unify Wolfgang Puck’s holdings, plus what it was like to brand the world’s tallest building, the Burj Dubai; a profile of Young & Laramore’s irreverent Ugly Mug Coffee campaign; interviews with Sandstrom Partners on their work for the new French liqueur, St-Germain, and the Tazo Tea campaign and its eventual Starbucks buyout; and, finally, KMS, Germany’s largest, independent design studio, rebrands not only Canyon Bicycles—the company that brought bike sales out of traditional shops and onto the Internet—but also themselves.

All that, plus hundreds of images from the year’s Graphis Gold Award-winning branding campaigns. This is a must-have for anyone interested in successful, creative branding – designers, businesses, students and fans alike.

AUTHOR PROFILE

Graphis Creative Director and CEO B. Martin Pedersen is a member of AGI and has been elected into the Art Directors Hall of Fame. In 2003, he was awarded the AIGA Gold Medal.