Market Smart: The Best in Age and Lifestyle Specific Design

SYNOPSIS

Most graphic design books focus on what designers are creating - logos, brochures, product packaging, etc. MARKET SMART DESIGN has a noticeably fresh perspective by focusing instead on who they are creating for.

Sorting chapters according to demographics and lifestyles, MARKET SMART DESIGN will showcase over 500 age, gender, and lifestyle specific designs from around the world. Readers will learn how designers use the tastes and trends of consumers to market their products specifically for them.

The book includes hundreds of top design examples and in-depth essays written and explained by the top professionals in today’s design industry.

AUTHOR PROFILE

Daniel S. Acuff, Ph.D. is founder and president of Youth Market Systems and the Character Lab, and the co-author of the landmark book, What Kids Buy and Why: The Psychology of Marketing to Kids. Dr. Acuff has served as a development, research, and marketing consultant to more than 50 major corporations in product and program viability assessment, development, marketing and advertising. He is a specialist in age segmentation analysis and character creation and development.

Dave Siegel is President of The Wonder Group and co-author of The Great Tween Buying Machine, the only book to focus on the purchasing habits of youth aged 9-14. After getting his start in traditional consumer package-goods marketing for such category leaders as Procter & Gamble and Bristol-Myers Drackett, Dave spent the past 20 years immersed in youth and family marketing. Among his many kid-marketing accomplishments have been the naming, launching, marketing and advertising of Super Soaker water guns, a category builder for which he was awarded the American Marketing Association’s Gold Effie. He is also responsible for the launch of Cadbury Crème Eggs (those terribly fattening, chocolate eggs available only at Easter), Adverteasing (a number-one board game), and Rosie (a number-one doll), among others.

Jim Gilmartin is one of America’s top experts on marketing and selling to baby boomer and senior customers. In 1991, he established the Chicago based Coming of Age, Inc. a full service integrated marketing/advertising firm focused on helping clients capture and keep baby boomer and senior customers. Jim writes a column on marketing to baby boomers for several industry magazines and is a frequent speaker at professional conferences and client on-site training programs. He is also the co-founder of The Society {for Ageless Marketing}, a national think-tank that meets twice a year to discuss the latest marketing and sales research and trends.