SYNOPSIS
This
reference book is a must for everyone involved in retail, interior,
exhibition, stand, and event design. A sure source of inspiration, Point of
Purchase is a book of facts on display systems characterized for their high
flexibility and versatility level. The book gathers the best exhibition
displays and modular systems lately projected, with full color photos
showcasing the projects in their own outlet environment. This book
exemplifies the newest trends of the sector’s current design waves.
Point of Purchase includes a variety of different models according to its
function; included are hangings, lighting, and plastic-made modules with
slotted rails for easy transport and storage. All of the examples in this
book demonstrate how to turn an exhibited piece into a compelling design
piece.