Release Date: August 29, Fall 2007
Vizz
A
uthor: Visual Reference Publications / Judy ShepardFormat:
HardcoverISBN:
1584711140ISBN13:
9781584711148
Trim:
9 x 12
Pages:
Illustrations:
Release Date:
8/29/07
Drop Ship Month: July
Price: $39.95 / 0.00 Can.
Territory: OM
SYNOPSIS
VIZZ BIZZ showcases a broad range of cutting-edge creative material where artistic passion and commercial purpose come together in a fusion of dynamic design for the purpose of influencing, convincing--and even shocking-- today’s consumer. The quality productions found here bring the reader a wide range of visual communications with an emphasis on the advertising, retail, and fashion industries. Included are print ads from many product categories, catalogs and direct mail pieces, postcards, guerilla marketing paraphernalia, editorial layouts, and fashion spreads. The visuals showcase styles of illustration, photography techniques, use of props, projected attitudes, common target audiences, graphic design, innovative typography and color palettes.
AUTHOR PROFILE
Judy Shepard is the associate publisher and creative director of Retail Ad World, a monthly periodical published by Visual Reference Publications. Ms. Shepard has more than 15 years experience reviewing the marketing and advertising efforts produced by the retail industry-- from small boutiques to globe-spanning corporations. She has designed numerous direct mail pieces and dozens of books.
Adrienne Weinfeld-Berg is a long-time, classically trained fashion editor, journalist, and adjunct college professor. As a Retail Ad World senior editor, she keeps a keen eye on what’s new, different, imaginative, and off-beat, reporting her “finds” in snappy, creative clips that entice, educate, and inform readers.